Ad types: Classic and Premium
Mercado Livre has two types of ads: Classic and Premium. You can find a detailed comparison between the two ad types in Mercado Livre's Help Center - check out the table below to find the correct article for each country.
The main advantage of Classic ads is their lower price per sale. Premium ads on the other hand benefit from greater exposure on Mercado Livre and offer payment in installments without any added interest.
When integrating with VTEX, you can choose to advertise your products using either format. Each ad type must be configured separately, following the steps indicated in this tutorial.