{"section":"tutorials","requestedLocale":"en","requestedSlug":"configuring-a-marketplace-trade-policy","locale":"en","slug":"configuring-a-marketplace-trade-policy","path":"docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy.md","branch":"main","content":"On the VTEX platform, you can use [sales channels](/en/docs/tutorials/how-trade-policies-work) to group catalog, prices, promotions, logistics, customer segmentation and payment settings for different sales strategies. Stores that operate as sellers configure sales channels to apply specific conditions for each marketplace in which they sell products. \n\nLearn how you can configure sales channels in the following modules when your store operates as a seller.\n\n- [Store setup](#store-setup)  \n- [Orders management](#orders-management)  \n- [Promotions](#promotions)  \n- [Payments](#payments)  \n- [Catalog](#catalog)  \n- [Prices](#prices)  \n- [Shipping strategy](#shipping-strategy)  \n- [Integrations](#integrations)  \n\nTo add a new trade policy, access the VTEX Admin. Users with the Owner (admin) role can perform this action directly through the interface.\n\nFor more information, see the article [Creating a sales channel (trade policy)](https://help.vtex.com/docs/tutorials/creating-a-trade-policy).\n\n## Store setup\nCreating a new sales channel is the first step in defining the conditions that apply to each marketplace in which a seller operates. Sellers can create multiple sales channels, or apply the same policy to more than one marketplace.\n\nThis configuration can be done in the *Store setup* module, on the *Sales channels* page. You must [create a new sales channel](/en/docs/tutorials/creating-a-trade-policy) when the settings for catalog, price, promotions, logistics and payments are different between the marketplaces in which sellers sell their products. \n\n![EN Add Politica comercial](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_1.jpg)\n\n## Orders management\nAfter creating a sales channel, you must associate it with each marketplace in which the seller sells products by adding them as [affiliates](/en/docs/tutorials/what-is-an-affiliate). This is how sellers identify which sales channel operates in each marketplace. If your store sells products in three different marketplaces, you must create three affiliates: one for each marketplace.\n\nThis can be configured in the *Settings* page of the *Order management* module, where you can add affiliates. Even if you create several, it is important to note that only one sales channel will operate in the marketplace at a time. \n\n![EN Afiliado](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_2.jpg)\n*In the example above, the affiliate \"Amazon\" is associated with sales channel \"1\".* \n\n## Promotions\nSellers can create promotions with different conditions for the marketplaces in which they sell products. When creating a promotion, the sales channels indicate to which marketplaces they will be applied. If you would like to create a promotion for your store in a marketplace that offers a lower commission on your products, you must indicate to which sales channel the promotion will be applied.\n\nThis configuration can be done in the *Promotions* module in all [promotions](/en/docs/tracks/campaigns-what-are-they-and-how-to-create-them) your store offers as a seller. To do this:\n\n1. Select the sales channel in the **Restrict sales channels **field. \n2. Configure the origin of the promotions to `fulfillment / Delivered by me`. \n\nIf no sales channel is selected, the promotion will be available in all sales channels.\n\n![EN Promoções Politica Comercial](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_3.jpg)\n\n*In the example above, the promotion will only apply to orders from the \"Marketplace-BRL\" and \"Argentina-ARS\" sales channels, where the store operates as a seller. The promotion will not be available on the VTEX storefront.* \n\n## Payments\nSellers who process payment for their product sales in a marketplace can create [special payment conditions](/en/docs/tutorials/special-conditions) and apply them to specific marketplaces by using sales channels. If you want your store to offer more financing options for orders placed on partner marketplaces, you must create a special condition and associate it with the sales channel in place on these marketplaces.\n\nThis configuration can be done in the *Payments* module by [creating a special condition](/en/docs/tutorials/special-conditions) and associating it with the sales channels of your choice.\n\n![EN Pagamento Politica comercial](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_4.jpg)\n\n*In the example above, the payment condition is associated with the \"Marketplace\" sales channel. This makes the payment condition available only to sales channels associated with this commercial policy.*\n\n## Catalog \nSellers can restrict the availability of products in their catalog by using different sales channels. This is how sellers determine which products will be sold in each marketplace in which they operate. If your store sells electronics and clothing, in order to sell in an electronics-only marketplace, you must segment the product assortment and exclude clothing.\n\nThis configuration can be done in the VTEX *Catalog*, when [adding products](/en/docs/tutorials/adding-or-editing-products), by indicating which sales channels are associated with it. If no restrictions are set when adding the product, it will be available in all sales channels.\n\n> ⚠️ We do not recommend attaching sales channels to collections, when determining the product assortment, especially for external marketplaces. When a product is withdrawn from the collection associated to a sales channel, the VTEX system does not warn the marketplace of that update, making the product still available in the marketplace.\n\n![EN Catálogo Politica](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_5.jpg)\n\n*In the example above, the product will only be available to sales channels using the \"Carrefour\" and \"Marketplace\" sales channels.*\n\n## Prices\nSellers can define a different pricing strategy for each marketplace in which they operate. If, for example, marketplace A charges a 5% commission on the seller's products, and marketplace B charges 10%, you can adjust the prices to compensate for the markup difference.\n\nThis configuration can be done in the *Prices* module by means of sales channels. When entering prices for their products, sellers must take into account that each sales channel is created with its own price table. To differentiate prices between sales channels, you can use:\n\n- [Price rules](/en/docs/tutorials/configuring-a-pricing-rule-for-a-sales-policy): to determine a markup for specific categories and brands.\n- [Fixed prices](/en/docs/tracks/preco-fixo-definicao-de-conceito): to differentiate prices for specific products.\n\n![EN Regra de preço](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_6.jpg)\n\n*In the example above, the price rule applied a markup to the \"Marketplace\" sales channel for products in the \"Fera-Fashion category\".*\n\n## Shipping strategy\n\nSellers can set up specific [logistics routes](/en/tracks/logistica-101--13TFDwDttPl9ki9OXQhyjx/1xo0jmMDcnAUU5ZOavdQ7M) for each marketplace in which they sell their products. This means associating a combination of stock, inventory, shipping policy (carrier) and even pickup points with different sales channels. If your store provides products from *Stock 1* to *Marketplace A*, you must make this association when configuring loading docks and inventory.\n\nBoth settings can be configured on the *Shipping strategy* page. When creating a [loading dock](/en/tracks/logistica-101--13TFDwDttPl9ki9OXQhyjx/4Rr5XpzAzUPv2Eo9Mh7cEj), you must indicate which sales channels will be associated with it. This makes the shipping policies associated with this loading dock available to the linked sales channels. Then, you must link the desired [inventory](/en/tutorial/gerenciar-estoque) to a loading dock to make the inventory available to the sales channels associated with the loading dock.\n\n![EN Doca politica](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_7.jpg)\n\n*In the example above, the loading dock is associated with the commercial policy \"Marketplace\", which will be linked to the carrier \"Carrier A\".*\n\n![EN Estoque Politica](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_8.jpg)\n*In the example above, the inventory is associated with \"Dock A\", so this will be the inventory used by the sales channels linked to \"Dock A\".* \n\n## Integrations\nSales channels also apply to all integrations in which your store sells products. Through them, the sellers indicate which conditions of price, catalog, promotions, logistics, payment and shipping strategy will be available for the sales made in the integrations with Netshoes or Google Shopping, for example.\n\n[Integrations](/en/tutorial/estrategias-de-marketplace-na-vtex--tutorials_402?&utm_source=autocomplete#vender-em-marketplace) can be configured in the *Settings* page of the *Integrations* module. Usually, each channel requires specific commercial conditions, but it is possible that different channels share the same sales channel.\n\n![EN Integracao Politica](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/trade-policies/trade-policies-settings/configuring-a-marketplace-trade-policy_9.jpg)\n*In the example above, the \"Marketplace\" sales channel applies to the Google Shopping integration.*\n\n## Learn more\n\n- [Creating a sales channel](/en/docs/tutorials/creating-a-trade-policy)  \n- [How sales channels work](/en/docs/tutorials/how-trade-policies-work)  \n- [Marketplace strategies at VTEX](/en/docs/tutorials/marketplace-strategies-at-vtex)"}