*Fields you must check on the product information page.*\n\n\n\n### SKUs\n\nOn the SKUs page, in **Products > Catalog > Products and SKUs**, follow the instructions below to find out which field might be causing problems.\n\n1. In **Products > Catalog > Products and SKUs**, find the SKU you want to investigate in the list.\n\n Next to each SKU, you will find shortcuts that can help your investigation:\n\n |Button | Description |\n |-|-|\n |  | Allows you to access the __Price list__ to check if the desired trade policy has a valid price associated with the product SKUs. For more information, check the [Prices](#prices) section. |\n |  | Allows you to access the __Inventory management__ page to check if the SKU is available in stock. For more information, check the [Logistics](#logistics) section. |\n |  | Allows you to view each **Seller ** selling the SKU, the trade policy (**Policy**), the price (**Value**) and the SKU quantity in inventory (**Quantity**). |\n\n2. On the row displaying the product with the SKU you want to verify, click the down arrow , next to the `Update` button.\n3. Click the **SKU** option to access the SKUs detailed list.\n4. In the **Status** column, check if the indicated situation is `Active`. If the SKUs are active, go to step 7.\n5. If a SKU appears as `Inactive`, click `Update` to view the SKU detailed information.\n\n \n\n6. On the SKU information page, continue checking the items listed below.\n * **Activate SKU if possible:** Check if this option is selected. Otherwise, the SKU will not be displayed. When you activate this option, you determine that the SKU will be activated if it meets the necessary requirements:\n * Is associated with an active brand and category.\n * Has at least one image associated with the SKU.\n * Has the specifications filled out (if specifications have been added).\n * If the SKU is a kit: It’s associated with an active component.\n * **SKU Activated?:** Check if this option is enabled. Otherwise, the SKU will not be displayed.\n7. Click the **Images** tab.\n8. Check if the SKU contains at least one image. If it does not, the SKU will not be activated — follow the next step to correct this problem.\n9. Click `Insert` to upload a new image. If you prefer, click `Associate existing images` to include an image already used for another SKU.\n\n\n\n
***Images** tab*\n\n\n\n### Indexed Info\n\nFor a product to be displayed on the website, it needs to be [indexed](/en/docs/tutorials/understanding-how-indexation-works). The **Catalog** indexer allows you to view detailed information about each product and SKU indexing, following the steps below.\n\n1. In **Products > Catalog > Products and SKUs**, find in the list the SKU you want to investigate.\n2. On the row of the desired SKU, click the down arrow next to the `Edit` button.\n3. Click the **Indexed info** option to check information on the product indexing.\n\nThe indexing list displays each product SKU status. If any issue is detected, the index indicates `SKU is UNAVAILABLE` and mentions the cause of error.\n\nIn the example below, you can conclude that the SKU is unavailable because there are no items in stock:\n\n\n\nBased on this information, you can take action to correct the issue. In this example, you should adjust the item quantity in stock in the [Logistics](#logistics) system.\n\nAn active SKU without errors will appear in the index, similar to the one illustrated below:\n\n\n\n> ℹ️ If no reason is given for the product’s unavailability and if you do not find any issues in the product/SKUs, reindexing the product may solve the problem. To do this, you can edit one of the fields within the product or SKUs information page and save the changes. This will force a reindexing.\n\n## Prices\n\nIn the **Prices** module, it's important to verify if your product SKU contains [base prices](/en/docs/tracks/preco-base-definicao-de-conceito).\n\n1. Access **Products > Prices > Price list**.\n2. Check each SKU row and the column corresponding to the desired trade policy.\n * If a price is displayed, the issue is not in the **Prices** module, so you can jump the next steps in this section.\n * But if the displayed information is _No price yet_, this means that you must [create a base price](#creating-a-base-price).\n\nIn the example illustrated below, there are two SKUs without a base price. This is why there is no calculated price in the trade policy column — only the information _No price yet_ is displayed.\n\n\n\n### Creating a base price\n\nTo create a base price in the VTEX Admin, follow the steps below:\n\n1. In **Products > Prices > Price list**, click the row of the desired SKU, in the first column. A side bar will be displayed.\n2. In the **Cost price** field, fill in the SKU cost.\n3. In the **Initial markup** field, fill in the profit percentage you will obtain from selling the SKU.\n\n The base price will be automatically calculated based on the data provided in the previous steps.\n\n4. Click `X` or in the area outside the side bar to save the price.\n\nYou can also create base prices using a spreadsheet or the Pricing API. For more information, please see the steps described in the article [Adding a base price](/en/docs/tracks/cadastrar-preco-base).\n\n## Logistics\n\nDifferent aspects of [logistics](/en/docs/tutorials/fulfillment-logistics-vtex) can cause the product's unavailability on the product listing page. The product may be unavailable because the store [shipping strategy](/en/docs/tutorials/shipping-strategy) does not allow shipping to the customer's location or because there is not enough quantity of the product in the [inventory](/en/docs/tutorials/managing-stock-items).\n\n> ℹ️ If the product is displayed as available on the product listing page but becomes unavailable when added to the cart, see the article [Which logistics settings can impact the product availability in the cart?](/en/docs/tutorials/which-logistics-settings-can-impact-the-product-availability-in-the-cart). \n\n### Shipping Simulator\n\nOne way to test if there is a feasible delivery route is using the **Shipping Simulator** to validate the store's logistical settings and check your inventory.\n\nTo simulate shipping an item to a location, in the VTEX Admin, go to **Shipping > Shipping Simulator**. You can find the instructions in the article [Shipping Simulator](/en/docs/tutorials/shipping-simulation).\n\n> ⚠️ When investigating the availability of an item through the **Shipping Simulator**, we recommend using an address covered by all your [shipping policies](/en/docs/tutorials/shipping-policy). If the item is unavailable for this location, it won't be available for any other.\n\nWhen the logistics settings for the [shipping policy](/en/docs/tutorials/shipping-policy), [warehouse](/en/docs/tutorials/warehouse), and [loading dock](/en/docs/tutorials/loading-dock) are configured correctly, and the shipping policy covers the customer's location, the item may not be displayed on the product listing page due to its inventory, as explained below.\n\n### Inventory\n\nBy adopting any of the following inventory strategies, you can ensure product availability on the product listing page:\n\n* Ensure sufficient item count for sales ([reserved](/en/docs/tutorials/how-does-reservation-work) items are not considered available).\n * In the VTEX Admin, go to **Catalog > Inventory > Inventory Management**, change the value in the *Update Count* column in the product row, and click `Save`.\n* Activate the [unlimited inventory](/en/docs/tutorials/managing-stock-items) option for the product.\n * In the VTEX Admin, go to **Catalog > Inventory > Inventory Management**, activate the toggle in the *Unlimited inventory* column in the product row, and click `Save`.\n* Configure the product to be displayed on the product listing page when out of stock.\n * In the VTEX Admin, go to **Catalog > All Products**, and click a product to go to its configuration page. In the *Product* tab, check the `Yes` option in the `Show when out of stock` field.\n\nIf [future inventory](https://developers.vtex.com/docs/api-reference/logistics-api#put-/api/logistics/pvt/inventory/items/-skuId-/warehouses/-warehouseId-/supplyLots/-supplyLotId-) is configured for the SKU, the supply of this item could take longer than expected. In this period, the product unavailability on the product listing page could be due to a lack of stock.\n\n> ⚠️ If your store has [franchise accounts](/en/tracks/trilha-da-loja-vtex--eSDNk26pdvemF3XKM0nK9/4yPqZQyj0t675QpcG7H6yl#tipos-de-conta-na-vtex), for the inventory of these accounts to be available for sale, the products must be linked to the same [trade policy](/en/docs/tutorials/how-trade-policies-work) used in your storefront.\n\n## CMS\n\nIf your product is still not visible on the website even after checking all the **Catalog**, **Prices** and **Logistics** settings, you must check your store [CMS](/en/docs/tracks/what-is-the-cms). See below to learn how to investigate if your store's [binding](/en/docs/tutorials/what-is-binding) is correct and check the specific settings for [Legacy CMS Portal](/en/docs/tracks/legacy-cms-portal) and [VTEX IO](/en/docs/tracks/cms-vtex-io).\n\n> ⚠️ To perform the CMS investigation described below, you must ask your store's developer team for support.\n\n## Binding\n\nRegardless of which CMS your store uses — Legacy Portal or VTEX IO — you must confirm that the [binding](/en/docs/tutorials/what-is-binding) is configured, i.e. that your website and its folder structure are correctly associated with your VTEX account.\n\n1. In the VTEX Admin, go to **CMS > Layout**.\n2. Click the **CMS** folder.\n3. Click the **Sites and channels** folder.\n4. Check the color of the icon displayed next to your website's name.\n\n If the icon is blue, it means the binding is correct, you don’t need to do anything.\n\n If the icon is yellow, there is an error in the binding. In this case, you must follow the steps in the article [Website with error: how to fix it?](/en/faq/website-com-erro-como-ajustar) to correct the error.\n\n### Legacy CMS Portal\n\nIf your store uses the [CMS Legacy Portal](/en/docs/tracks/legacy-cms-portal), we recommend that your store's developers check if the product search result [control](https://developers.vtex.com/vtex-developer-docs/docs/list-of-controls-for-templates#controls-for-department-category-and-search-pages) (`