{"section":"tutorials","requestedLocale":"en","requestedSlug":"what-is-the-store-name","locale":"en","slug":"what-is-the-store-name","path":"docs/en/tutorials/account-management/accounts/what-is-the-store-name.md","branch":"main","content":"__Store name__ is the identification of a store on the VTEX platform. It functions as a subaccount of the parent account (also called the [__account name__](/en/docs/tutorials/what-is-an-account-name)), and is subordinate to it.\n\nSee this guide to learn how you can [create a store name](/en/tutorial/how-to-create-a-store-name).\n\nAnother important detail is that a __store name__ can only be bound to one __account name__, whereas the latter can have multiple subaccounts.\n\n### Related articles\n- [What is an account name?](/en/docs/tutorials/what-is-an-account-name)\n- [Overview of the License Manager](/en/tutorial/overview-of-the-license-manager)\n- [How to create a store name?](/en/tutorial/how-to-create-a-store-name)"}