{"section":"tutorials","requestedLocale":"en","requestedSlug":"structured-data-through-google-search-console-data-markers","locale":"en","slug":"structured-data-through-google-search-console-data-markers","path":"docs/en/tutorials/projects-and-integrations/structured-data-through-google-search-console-data-markers.md","branch":"main","content":"Using structured data provides search mechanisms with an improved understanding of the contents of each page of your store.\n\nThere are several types of structured data. The most popular are: Schema, Open Graph and Microdata.\n\nData structuring should take place in the composition of your page template, by entering the tags directly in the code. This action, however, may require the effort of a development team. In order to facilitate this process, Google Search Console makes available the option “Marcador de Dados.”\n\nMarcador de Dados is an identification and relationship interface that enables the structuring of data without requiring efforts of a development team.\n\nThrough simple phases, users are able to inform Google about the pages that must be identified as structured data.\n\nThrough Google Search Console **Marcador de Dados **you can structure data for the following purposes:\n\n- Applications\n- Articles\n- Movies\n- Local Businesses\n- TV Episodes\n- Events\n- Products\n- Book reviews\n- Restaurants\n\nWith regard to e-commerce sites, only the **Local Businesses** and **Products** data types are important.\n\nSee below the marking process steps for e-commerce sites:\n\n## Local Businesses\n\nWith this type of information, users are able to send to Google information about the company represented on the e-commerce site, with greater focus on companies that also have offline channels:\n\n- Name: ***mandatory**\n- Address: ***mandatory**\n- Phone: ***mandatory**\n- <em>_Opening times_:_\n- <em>_Category_:_\n- <em>_Department:__\n- <em>_Name_:_\n- <em>_Phone_:_\n- <em>_Opening times_:_\n- <em>_Image_:_\n- <em>URL:_\n- <em>_Average rating_:_\n- <em>_Rating_:_\n- <em>_Votes_:_\n- <em>_Review__\n- <em>_Reviewer_:_\n- <em>_Review Rating_:_\n- <em>_Review date_:_\n\n**\n****Step 1**\n****![](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/projects-and-integrations/integration-with-monitoring-tools/structured-data-through-google-search-console-data-markers_1.gif)****\n\n****Step 2****\n\n****![](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/projects-and-integrations/integration-with-monitoring-tools/structured-data-through-google-search-console-data-markers_2.gif)****\n\n****Step 3****\n\n****![](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/projects-and-integrations/integration-with-monitoring-tools/structured-data-through-google-search-console-data-markers_3.gif)****\n\n## Products\n\nWith this type of information, users are able to send to Google information about the products promoted on the e-commerce site:**** ****\n\n- Name: ***mandatory**\n- _Image:_\n- Price:** *mandatory**\n- <em>_Availability_:_\n- <em>_Product ID_:_\n- _Average rating:_\n- <em>_Rating_:_\n- <em>_Votes_:_\n- <em>_Reviewer_:_\n- <em>_Review Rating_:_\n- <em>_Review date_:_\n\n**** Step 1****\n\n****![](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/projects-and-integrations/integration-with-monitoring-tools/structured-data-through-google-search-console-data-markers_4.gif)****\n\n****Step 2****\n\n****![](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/projects-and-integrations/integration-with-monitoring-tools/structured-data-through-google-search-console-data-markers_5.gif)****\n\n****Step 3****\n\nPlease note that the **Marcador de Dados** only identifies data for Google. For other search tools, you will have to structure data through tags inserted in the source code."}