{"section":"tutorials","requestedLocale":"en","requestedSlug":"how-can-i-create-cluster-of-customers","locale":"en","slug":"how-can-i-create-cluster-of-customers","path":"docs/en/tutorials/master-data/customer-relations-management/how-can-i-create-cluster-of-customers.md","branch":"main","content":"Creating a cluster of customers is the same as segmenting them. These two approaches give the storeowner a better idea of the customer’s profile, and enable you to be more proactive in dealing with this user.\n\n> ⚠️ This article describes how Master Data v1 works. It is important that you evaluate which Master Data version meets the needs of your operation or is already in use. <ul> <li> [ Master Data version characteristics ](/en/docs/tutorials/master-data#versions-available) </li> <li> [ Master Data v2 ](https://developers.vtex.com/docs/guides/master-data-v2-basics) </li> </ul>\n\nThese details, once obtained, are very useful for the company’s marketing and advertising. Each store can define its own clusters and the rules for a customer to be included in each of them.\n\nThe purpose of this article is to show how to configure your CRM to create a cluster.\n\n<ol start=\"1\">\n    <li>The first step is to create a field in MasterData with the name of the desired cluster. Example: Resellers. This way, customers who are resellers will be highlighted, receiving an exclusive promotion, for example. [Access our manual on how to create a field.](/en/tutorial/como-crio-um-campo-no-master-data)</li>\n</ol>\n\n> ℹ️ For a cluster to work correctly in a promotion, define the newly created custom field as **searchable** and **filterable** in MasterData.\n\n<ol start=\"2\">\n    <li>The second step is to create this field in the form so that it is possible to view the data. [For that, see our manual.](/en/tutorial/como-crio-um-campo-no-master-data)</li>\n</ol>\n\nSo technically, a cluster in CRM is nothing more than a field.\n\nTo populate this field you can use an [import worksheet](/en/docs/tutorials/importing-data-into-master-data-v1) or an API, or you can do it manually using the Customer form in CRM. Everything depends on the store’s strategy for clusterizing its customers.\n\n## Learn more\n\n- [Learn how to create a promotion for a cluster](/en/tutorial/creating-promotions-for-a-cluster-of-customers)"}