{"section":"tutorials","requestedLocale":"en","requestedSlug":"campaign-introduction","locale":"en","slug":"campaign-introduction","path":"docs/en/tutorials/weni-by-vtex/studio/campaign-introduction.md","branch":"main","content":"## What is a campaign?\n\nA campaign is a set of temporary events designed to impact groups of contacts. To create a campaign, it is necessary to define a contact group and include at least one date and time variable associated with them.\n\nThe temporary events that make up a campaign are scheduled triggers designed to activate at specific moments. These triggers can send messages, initiate interaction flows, and even take priority over other activities the contact may be engaged in on the platform.\n\n## Why use a campaign?\n\nCampaigns are an active form of interaction that allows the platform to communicate directly with the contact, without relying solely on their actions.\n\nNeed to follow up on a response from your contact? Remind them of an important commitment? Or notify them about order updates? A campaign can be the ideal solution.\n\nIn the next articles, we'll explore how to build your campaigns and properly configure events to optimize your interactions."}