{"section":"tutorials","requestedLocale":"en","requestedSlug":"campaign-introduction","locale":"en","slug":"campaign-introduction","path":"docs/en/tutorials/vtex-cx-platform/studio/campaigns/campaign-introduction.md","branch":"main","content":"A campaign is a set of temporary events sent to groups of contacts. To create a campaign, define a contact group and include at least one date and time variable associated with that group.\n\nThe temporary events that make up a campaign are scheduled triggers designed to activate at specific moments. These triggers can send messages, initiate interaction flows, and even take priority over other activities the contact may be engaged in on the platform.\n\n## When to use a campaign\n\nA campaign contacts a group at a scheduled time, without waiting for the contact to send a message. Use a campaign to follow up on a reply, send a reminder, or notify contacts about an order update.\n\nTo create a campaign, see [Creating a campaign](https://help.vtex.com/en/docs/tutorials/how-to-create-a-campaign). To change an event after you create it, see [Editing events](https://help.vtex.com/en/docs/tutorials/editing-events)."}