{"section":"tracks","requestedLocale":"en","requestedSlug":"what-is-vtex-sales-app","locale":"en","slug":"what-is-vtex-sales-app","path":"docs/en/tracks/omnichannel/vtex-sales-app-getting-started-and-setting-up/what-is-vtex-sales-app.md","branch":"main","content":"VTEX Sales App is VTEX's main solution for Unified Commerce operations. It's an app that allows you to integrate your online and physical sales channels, putting your customers at the center of the business.\n\nUsing VTEX Sales App, sales associates from your physical stores can serve customers in a personalized way and complete the entire sales process from helping to choose the right products to payment and delivery. \n\nAnd what’s more important: they will do that using one single database, which guarantees the Unified Commerce experience.\n\nWith that, you’ll be able to implement an Endless Aisle strategy, which helps you to:\n\n- Avoid stockout and never miss a sale.\n- Have real-time visibility of your inventory.\n- Benefit from an intelligent search and items lookup, when [Intelligent Search](/en/docs/tracks/overview-intelligent-search) is installed on the website. .\n- Build mixed cart transactions.\n\nFinally, with VTEX Sales App, the purchasing process becomes faster, both while adding products to the cart and during payment and confirmation.\n\nThe checkout process no longer needs to be done from a physical and fixed location. Starting and finishing sales can be done anywhere in the store, which reduces queues and makes the customer experience smoother.\n\nYour sales associates will have a 360º view of the consumer and will be able to create memorable and frictionless shopping experiences.\n\nVTEX Sales App is one of the key products in your Unified Commerce or Omnichannel strategy. And the guides and tutorials you’ll find here will show you the way to set it all up in record time. \n\n### Learn more\n\nSee below all the recommended guides to get started with VTEX Sales App.\n\n* **[VTEX Sales App - Getting started and setting up](/en/docs/tracks/vtex-sales-app-getting-started-and-setting-up)**: concepts, prerequisites and instructions for you to set up VTEX Sales App. **You are on this track.**\n* **[VTEX Sales App - Payments](/en/docs/tracks/vtex-sales-app-payments)**: the step-by-step to set up the payment methods by each certified acquirer.\n* **[VTEX Sales App - Using the app](/en/docs/tracks/vtex-sales-app-using-the-app)**: the VTEX Sales App app features and how to use them.\n* **[Unified Commerce Strategies](/en/docs/tracks/configuring-physical-stores-as-pickup-points)**: step-by-step guides to implement some of the main Unified Commerce strategies at VTEX.\n\nTo see all VTEX Sales App related tracks, click on **[`Start here`](/en/tracks/)** at the top of the page and scroll down to the **Omnichannel** category.\n\nClick `Next` to access the next articles in the **[VTEX Sales App - Getting Started and Configuring](/en/docs/tracks/vtex-sales-app-getting-started-and-setting-up)** track."}