{"section":"tracks","requestedLocale":"en","requestedSlug":"defining-the-google-shopping-trade-policy","locale":"en","slug":"defining-the-google-shopping-trade-policy","path":"docs/en/tracks/marketplace/integrating-with-google-shopping/defining-the-google-shopping-trade-policy.md","branch":"main","content":"After creating your Google Merchant Center account, define the [sales channel](/en/docs/tutorials/creating-a-trade-policy) that you are going to use. When you [configure a sales channel for a marketplace](/en/docs/tutorials/configuring-a-marketplace-trade-policy), you determine which products will be submitted to Google Shopping and their price on the platform.\n\nIn most cases, we recommend choosing the main sales channel (ID: 1), as Google Shopping results direct buyers to purchase from advertisers’ stores. Therefore, the integration will submit all the products available in your store to Google at the same advertised prices.\n\nYou will need to request the creation of a new sales channel only if you want to: \n- Offer a different product assortment on Google Shopping.\n- Sell products at different prices on Google Shopping.\n\nTo [request additional sales channels](/en/docs/tutorials/requesting-an-additional-trade-policy), please open a ticket to our [Support](https://supporticket.vtex.com/support) by selecting Commercial and Create a sales channel.\n\nTo [purchase additional commercial policies](/en/docs/tutorials/requesting-an-additional-trade-policy), simply request it via ticket in our [Support](https://supporticket.vtex.com/support) by selecting the **Commercial** option and the request type **Creation of Commercial Policy.**\n\nFor each additional sales channel, a monthly fee is charged, whether it is used for integration with certified marketplaces, partners, external or VTEX."}