{"section":"tracks","requestedLocale":"en","requestedSlug":"cross-border-stores","locale":"en","slug":"cross-border-stores","path":"docs/en/tracks/onboarding-guide/next-steps-after-the-go-live/cross-border-stores.md","branch":"main","content":"An international store, also called a cross-border store, is a type of [multistore](https://help.vtex.com/docs/tutorials/managing-a-multistore), which at VTEX means an account with multiple [bindings](/en/docs/tutorials/what-is-binding) and different sales channels for each one of its local stores.\n\nCross-border stores can reach buyers worldwide by offering localized shopping experiences.\n\nIf you want to reach customers worldwide and provide a localized shopping experience, [open a ticket](https://support.vtex.com/) expressing your interest in becoming a cross-border store.\n\nA cross-border store helps you:\n\n- Boost business growth by selling products in global markets.\n- Build an international brand reputation.\n- Offer local or trusted payment methods in each market.\n- Manage all local stores in the same VTEX environment.\n\n## Concepts\n\nBefore setting up a cross-border store on the VTEX platform, it's important to understand some concepts: [multistore](#multistore), [binding](#binding), and [sales channel](#sales-channel).\n\n### Multistore\n\nA multistore or multidomain is a second store managed within the same VTEX Admin. This feature is typically used when the store requires some specific environment (such as support for B2B sales) or when a store has multiple brands with similar logistics and payment methods.\n\n> ℹ️ Learn more in [Managing a multistore](https://help.vtex.com/docs/tutorials/managing-a-multistore).\n\n### Binding\n\nBinding is the process of linking a website to one of the stores available in your account. Creating a binding for your account is one step in setting up a custom store website for a specific country or other target audience.\n\n> ℹ️ Learn more in [What is binding?](/en/docs/tutorials/what-is-binding).\n\n### Sales channels\n\nA sales channel defines the content to be displayed on a website. Sales channels contain settings regarding catalog, prices, promotions, logistics, customer segmentation, and payments for different sales strategies.\n\n> ℹ️ Learn more in [How sales channels work?](https://help.vtex.com/docs/tutorials/how-trade-policies-work)\n\n## Multi-language stores\n\nSince a cross-border store can have multiple bindings and reach buyers worldwide, internationalizing your website and catalog content is key to a personalized shopping experience.\n\nTo internationalize your store content, contact your developer team and see our documentation on [Internationalization](https://developers.vtex.com/docs/guides/vtex-io-multi-language-stores) and [Translating Catalog content](https://developers.vtex.com/docs/guides/catalog-internationalization)."}