{"section":"tracks","requestedLocale":"en","requestedSlug":"cross-border-stores","locale":"en","slug":"cross-border-stores","path":"docs/en/tracks/vtex-modules-getting-started/cms/cross-border-stores.md","branch":"main","content":"A cross-border store is a type of [multistore](/en/tutorial/creating-multi-store-multi-domain--tutorials_510?locale=en&_ga=2.139338803.1060780652.1642427010-1001456323.1619912759), which at VTEX means an account with multiple [bindings](/en/tutorial/what-is-binding--4NcN3NJd0IeYccgWCI8O2W?&utm_source=autocomplete) and different sales channels for each one of its local stores.\n\nCross-border stores can reach shoppers worldwide by offering localized shopping experiences for your store's customers. \n\nIf you want to reach customers worldwide and provide a localized shopping experience, please [open a ticket](https://help-tickets.vtex.com/smartlink/sso/login/zendesk?_ga=2.193357418.672484859.1653422096-1001456323.1619912759) expressing your interest in becoming a cross-border store.\n\nA cross-border store helps you:\n\n- Promote business growth by selling products in global markets.\n- Create an international reputation for the brand in the market.\n- Choose local or trusted payment methods.\n- Operate it under the same VTEX environment of a store name.\n\n## Concepts\n\nWhile setting up a cross-border store on the VTEX platform, it is important to understand some concepts: Multistore, Bindings, and Trade policies.\n\n### Multistore\nA multistore or multidomain is a second store administered within the same VTEX Admin panel. This feature is typically used when the store requires some specific environment (e.g., support for B2B sales) or when a store has multiple brands with similar logistics and payment methods.\n\n### Binding\n\nBinding is the process of linking a website to one of the stores available in your account. \nCreating a binding for your account is one of the steps in setting up a custom store website for a specific country or other target audience.\n\n### Trade policy\nA trade policy defines the content to be displayed on a website.\nTrade policies contain settings regarding catalog, prices, promotions, logistics, customer segmentation, and payments for different sales strategies.\n\n### Multi-language stores\nSince a cross-border store can have multiple bindings and reach shoppers worldwide, it is important to provide website and catalog content internationalization for a personalized shopping experience. To internationalize your store content, please contact your developer team and refer to the [Internationalization](https://developers.vtex.com/vtex-developer-docs/docs/vtex-io-multi-language-stores) and [Translating Catalog content](https://developers.vtex.com/vtex-developer-docs/docs/catalog-internationalization) documentation.\n\n## Related articles\n\n- [How to create a multistore / multidomain?](/en/tutorial/creating-multi-store-multi-domain--tutorials_510?locale=en&_ga=2.105681227.937537057.1646651653-1001456323.1619912759)\n\n- [What is binding?](/en/docs/tutorials/what-is-binding)\n\n- [How trade policies work?](/en/docs/tutorials/how-trade-policies-work)"}