{"section":"tracks","requestedLocale":"en","requestedSlug":"creating-discount-coupons","locale":"en","slug":"creating-discount-coupons","path":"docs/en/tracks/vtex-modules-getting-started/promotions/creating-discount-coupons.md","branch":"main","content":"The coupon is a code entered in the cart by the customer. It grants a discount on the price of the purchase.\n\nEvery coupon is created by the store itself in the Rates & benefits module.\n\nThere are two ways to create a coupon:\n- Through the Coupons section.\n- During the creation of a Regular Promotion.\n\nIn this article we will cover the first scenario.\n\n\n### Creating a coupon through the Coupons section\n\nTo create a discount coupon, follow the steps below:\n\n1. Access the Rates & benefits module.\n2. Click on the **Coupons** option.\n3. Click on the **New Coupon** button.\n4. Create a coupon code (for example: `CHRISTMAS2020`).\n5. Create an utm_source (for source tracking) and/or an utm_campaign (for campaign tracking).\n6. Click on **Restrictions and limitations of use** and set the number of products that can be purchased using this coupon, regardless of how many purchases are made to reach that number.\n7. Click on **Save**.\n\n> ℹ️ It is not necessary to create an `utm_source` and an `utm_campaign`, but it is necessary to create **at least one** of them.<br /> Read the article [What are utm_source, utm_campaign, and utm_medium](/en/docs/tutorials/what-are-utm-source-utm-campaign-and-utm-medium) to better understand what these UTMs are.\n\nWhen creating a regular promotion, you must select the `utm_source` and/or the `utm_campaign` boxes and insert the UTMs informed during the creation of the coupon in the corresponding fields."}