{"section":"tracks","requestedLocale":"en","requestedSlug":"brands-concept-definition","locale":"en","slug":"brands-concept-definition","path":"docs/en/tracks/vtex-modules-getting-started/catalog-101/brands-concept-definition.md","branch":"main","content":"## Definition\n\nBrands are **Product** attributes of your store, in the same way that *Description* and *Name* are also considered to be product attributes or product properties. \n\nWhen associating a brand to your products, you will be able to use this attribute as a filter when browsing your store. It's fairly common for customers to search for products using a brand as keyword.\n\nAt VTEX, you need to create brands **independently**, meaning that once you create a product in your store, it should be associated with a previously created brand."}