{"section":"announcements","requestedLocale":"en","requestedSlug":"2026-10-06-black-friday-2026-get-your-store-ready-with-our-best-practices-guide","locale":"en","slug":"2026-10-06-black-friday-2026-get-your-store-ready-with-our-best-practices-guide","path":"docs/en/announcements/2026/october/2026-10-06-black-friday-2026-get-your-store-ready-with-our-best-practices-guide.md","branch":"main","content":"Black Friday 2026 is coming on **November 27**. Many stores start their campaigns before the official date, so now is the right time to prepare your operation for one of the most important retail events of the year.\n\n![Black Friday 2026 preparation guide](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/announcements/2026/october/2026-10-06-black-friday-2026-preparation-guide-is-now-available.png)\n\nAs in previous years, we prepared a guide with recommendations and exclusive tips to help you get your store ready for the shopping season, including best practices for catalog, promotions, logistics, and store performance.\n\n## What needs to be done?\n\nOpen the preparation guide and review the recommendations for your store. It is available to all VTEX clients and partners from the Admin homepage, or at:\n\n```\nhttps://{accountName}.myvtex.com/admin/shopping-season\n```\n\nReplace `{accountName}` with your store's account name."}