{"section":"announcements","requestedLocale":"en","requestedSlug":"2026-09-23-budget-pacing-now-available-in-vtex-ads","locale":"en","slug":"2026-09-23-budget-pacing-now-available-in-vtex-ads","path":"docs/en/announcements/2026/september/2026-09-23-budget-pacing-now-available-in-vtex-ads.md","branch":"main","content":"**Budget Pacing** is available in open beta In **VTEX Ads.** With this feature, the system automatically redistributes a campaign's budget over the cycle, ensuring the full investment is delivered without the need for manual daily adjustments.\n\n## What has changed?\n\nPreviously, VTEX Ads campaigns operated exclusively with a fixed daily budget. When a campaign linked to a monthly Insertion Order didn't spend as expected in the first few days, it was necessary to manually recalculate and adjust the budget to restore the delivery pace.\n\nWith **Budget Pacing**, you only need to set one piece of information: the **average daily allocation**. Based on this amount, the system automatically redistributes consumption across the cycle, speeding up on underconsumed days and slowing down when the campaign is ahead of the expected pace.\n\nThe main changes in the interface are:\n\n- **Average daily allocation** field on the campaign creation and editing screens, with the cycle's total estimated spend automatically calculated and updated in real time.\n- Access to the **budget consumption report** in the campaign details, with pacing status, daily charts, and hourly analysis. The report provides visibility into delivery pace, enabling account managers to proactively report to the client.\n\n## Why did we make this change?\n\nPreviously, campaigns tied to monthly Insertion Orders were subject to two limitations:\n\n- **Underdelivery risk:** When consumption fell below expected in the first days of the cycle, the campaign might not deliver 100% of the contracted value by the end of the period.\n- **Lack of visibility:** Account managers didn't have a dedicated report to track consumption pace and proactively report to the client.\n\n## What needs to be done?\n\nBudget Pacing is activated by the VTEX internal team per publisher. To request activation, contact the VTEX AdOps team.\n\nAfter activation, all new publisher campaigns will automatically operate with Budget Pacing. Campaigns with an already set end date will remain on the fixed daily budget model until closure. Active always-on campaigns will automatically migrate at the start of the next 30-day cycle.\n\nTo understand in detail how the mechanism works, see the [Budget Pacing](https://help.vtex.com/en/docs/tutorials/budget-pacing) tutorial.\n\n## Learn more\n\n- [Budget Pacing](https://help.vtex.com/en/docs/tutorials/budget-pacing)\n- [Monitor budget consumption](https://help.vtex.com/en/docs/tutorials/monitoraring-budget-consumption)"}