{"section":"announcements","requestedLocale":"en","requestedSlug":"2026-07-01-new-roas-calculation-methodology-for-sponsored-products","locale":"en","slug":"2026-07-01-new-roas-calculation-methodology-for-sponsored-products","path":"docs/en/announcements/2026/july/2026-07-01-new-roas-calculation-methodology-for-sponsored-products.md","branch":"main","content":"Starting July 1, 2026, the **ROAS** calculation displayed for **sponsored product** campaigns in **VTEX Ads** will take into account conversions by click and by view, aligning with the methodology already applied to other offer formats. On the same date, the **conversion rate** will start using the appropriate denominator for each format.\n\n## What has changed?\n\nBefore this update, the ROAS of **sponsored product** campaigns considered only conversions generated by click. Now, the calculation will also include conversions attributed to users who viewed the offer without clicking. For view interactions in **sponsored products**, the attribution window is 1 day.\n\nThe consolidated ROAS formula remains the same: attributed revenue (click and view) divided by total cost. The change only affects the numerator for sponsored products, which now includes revenue from views.\n\nOther changes for advertisers and publishers:\n\n- The ROAS value shown by default on dashboards for campaigns, offers, advertisers, and publishers will be the consolidated value for all formats.\n- The **ROAS click** and **ROAS view** columns will be available as optional metrics for users with admin (superAdmin) permissions to allow them to track the source of results and make comparisons with previous periods. These columns won't display data prior to March 25, 2026.\n- Data before July 1, 2026 will keep the original calculation, and reports will indicate the cutoff date for the change to avoid invalid comparisons between periods.\n- The methodology for banners, videos, and **sponsored brands** remains the same.\n\n> ⚠️ The ROAS reported for sponsored products tends to be higher after this change. The increase reflects a more complete measurement of return generated by offers, not an improvement in campaign performance.\n\n## Adjustment in conversion rate by format\n\nAlso starting July 1, 2026, the conversion rate will stop using only clicks as the denominator for all formats. Each format will use the appropriate denominator: clicks for sponsored products and views for banners, videos, and **sponsored brands**. Dashboards will display **Conversion rate (click)** and **Conversion rate (view)** separately, with tooltips explaining each calculation.\n\n## Why did we make this change?\n\nThe standardization eliminates methodological inconsistency between formats within the same platform and offers advertisers a more complete view of the real return on media investment, since some conversions generated by sponsored products occur after the offer is viewed without a direct click.\n\n## What needs to be done?\n\nNo action is required for the changes to take effect. We recommend that advertisers and publishers:\n\n- Consider the consolidated ROAS as the main reference starting July 1, 2026.\n- Use the **ROAS click** and **ROAS view** columns (available to users with admin permission) when analyzing the source of results and when comparing campaigns with periods before the change."}