{"section":"announcements","requestedLocale":"en","requestedSlug":"2023-05-25-sales-app-improvements-new-features-to-improve-customer-experience-in","locale":"en","slug":"2023-05-25-sales-app-improvements-new-features-to-improve-customer-experience-in","path":"docs/en/announcements/2023/may/2023-05-25-sales-app-improvements-new-features-to-improve-customer-experience-in.md","branch":"main","content":"We have developed new features for [Sales App](https://apps.vtex.com/vtex-instore/p) with the goal of improving customers' shopping experience in physical stores. The improvements provide greater flexibility and dynamism in displaying your products, making the purchasing process easier and faster.\n\n## What has changed?\n\nAiming to improve customers' shopping experience in physical stores, we have introduced new features for Sales App. Check out the main improvements:\n\n* **HTML in product description:** Now product descriptions can contain HTML, which provides a more flexible and dynamic way to present information.\n* **Local stock sale:** Allows sellers to complete a purchase using Sales App, without having to go through the checkout process. Furthermore, Sales App allows sellers to group in a single transaction products for delivery with others that can be picked up immediately. Learn more in [Enabling Local stock sale in VTEX Sales App](/en/docs/tutorials/enabling-local-stock-sale-in-vtex-sales-app).\n* **Similar product suggestions:** Displays similar products on the product page, offering a wider variety of products and diversifying the range of available options.\n* **Other offers**: Displays the best price available on the product page, including prices from both the online store and other physical stores.\n\n## What needs to be done?\n\nThe **HTML features in the product description** and **Other offers** will be automatically applied to all VTEX stores that use Sales App.\n\nTo implement **Similar product suggestions**, follow the steps in the article [Configuring similar products, suggestions, accessories, and generics](/en/docs/tutorials/setting-up-a-similar-product-suggestions-accessories-and-generics).\n\nTo set up **Local stock sale** in your store, please refer to the article [Enabling Local stock sale in VTEX Sales App](/en/docs/tutorials/enabling-local-stock-sale-in-vtex-sales-app).\n\nFor more information about Sales App, see the following documentation:\n\n* [Sales App - First steps and setting up](/en/tracks/instore-primeiros-passos-e-configuracoes--zav76TFEZlAjnyBVL5tRc)\n* [Sales App - Payments](/en/tracks/instore-pagamentos--43B4Nr7uZva5UdwWEt3PEy)\n* [Sales App - Using the app](/en/tracks/instore-usando-o-app--4BYzQIwyOHvnmnCYQgLzdr)\n* [Unified Commerce Strategies](/en/tracks/estrategias-de-comercio-unificado--3WGDRRhc3vf1MJb9zGncnv)"}