{"section":"announcements","requestedLocale":"en","requestedSlug":"2021-08-19-live-shopping-the-vtex-app-to-broadcast-live-events","locale":"en","slug":"2021-08-19-live-shopping-the-vtex-app-to-broadcast-live-events","path":"docs/en/announcements/2021/august/2021-08-19-live-shopping-the-vtex-app-to-broadcast-live-events.md","branch":"main","content":"The Live Shopping app is responsible for revolutionizing your relationship with your customers: use it to broadcast live on your store’s website, promoting product collections, increasing selling rates, and enhancing user experience simultaneously and in real-time.\n\n![live-shopping-overviewen](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/announcements/2021/august/2021-08-19-live-shopping-the-vtex-app-to-broadcast-live-events_1.png)\n\nThe application is available on the [VTEX App Store](https://apps.vtex.com/) and can be downloaded for a fair subscription price by all stores running on VTEX IO and Legacy.\n\n> ℹ️ The Live Shopping app was formerly known as the Live Streaming app.\n\n## What are the capabilities?\n\nOnce rendered, the Live Shopping app displays: \n\n- Player for your transmissions;\n- Realtime chat; \n- Banner sliders; \n- Number of viewers;\n- Like button;\n- Product sidebar associated with a collection.\n\nBehind the scenes on the Admin, it allows you to:\n\n- Schedule events;\n- Track transmissions' analytics data; \n- Set a list of forbidden words that will be blocked in the realtime chat;\n- Propose polls and quizzes to your users.\n\n![live-shopping-event-details-en](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/announcements/2021/august/2021-08-19-live-shopping-the-vtex-app-to-broadcast-live-events_2.png)\n\n## What are the advantages?\n\n- Makes the shopping experience in your store more complete;\n- Strengthens your interaction with customers;\n- Boosts new product launches;\n- Creates marketing campaigns to promote product collections;\n- Enables activities with influencers to promote product positioning.\n\n## How to start using it?\nGo to the [VTEX App Store](https://apps.vtex.com/liveshopping/p) and follow the installation instructions in the [technical documentation](https://developers.vtex.com/vtex-developer-docs/docs/vtexventures-livestreaming)."}