{"section":"announcements","requestedLocale":"en","requestedSlug":"2017-10-25-vtex-stores-now-have-automatic-image-compiling-to-webp","locale":"en","slug":"2017-10-25-vtex-stores-now-have-automatic-image-compiling-to-webp","path":"docs/en/announcements/2017/october/2017-10-25-vtex-stores-now-have-automatic-image-compiling-to-webp.md","branch":"main","content":"VTEX stores now have automatic image conversion to the WebP format. This feature allows a reduction of up to 25% in the site weight.\n\nThe format, developed by Google, is more efficient than JPG or PNG, without necessarily reducing the quality of the images. It can improve page load time by 1 or 2 seconds (varying according to the layout).\n\nBoth the faster load time and the use of the format result in better organic rankings by Google.\n\nThe files are stored in their original format but converted in real time when requested from the server by compatible browsers. Google Chrome is the main browser in this scenario: it's currently used in 70% of VTEX visits, and it already supports WebP.\n\nBrowsers that are not format compliant, such as Firefox, and services such as integrations and marketplaces, receive the unconverted image. GIF is not currently undergoing this conversion.\n\nMore information about WebP can be found on the Google website or on VTEX Help and VTEX Community."}