Learn best practices and recommendations to get your store ready and boost sales during Black Friday 2025.
The seller opt-in for promotions feature allows sellers to choose whether or not to participate in promotions on the marketplace. Promotions are included or excluded via API, providing more autonomy and control over promotional campaigns.
The carrier selection field was discontinued from the VTEX Admin. Since July 23, 2025, the system automatically configures this field in promotions with a shipping method.
The coupon usage limit has been updated in the VTEX Admin. The restriction now considers the total number of times the coupon was used in the store, rather than the number of products eligible for the discount in different purchases.
The VTEX Admin now allows you to set budget limits per promotion. Once the amount is reached, the promotion is automatically paused, ensuring greater protection and control over discounts.
The Campaign Promotion form in the VTEX Admin has a new and more intuitive interface that is easier to configure. You can now create promotions targeted at audiences defined in the Campaign Audience module.
Checkout now offers a new layer of reCAPTCHA validation, providing greater protection against bots and security for your customers.
In preparation for Black Friday 2025, VTEX will pause payment connector homologation to ensure business stability and resilience.
The upgrade to GraphQL Builder 2.x improves security and access control: the @auth directive will be mandatory, and the scope must be declared as PUBLIC or PRIVATE. Version 1.x will be deprecated in January 2026.