{"section":"tutorials","requestedLocale":"en","requestedSlug":"promotions-overview","locale":"en","slug":"promotions-overview","path":"docs/en/tutorials/promotions-and-taxes/promotions-overview.md","branch":"main","content":"The **Promotions** module is where you configure the promotions, coupons, campaign audiences, and taxes applied to your store.\n\nA promotion is a discount granted to the customer on one or more products in the cart, on the shipping cost, or as a gift. On VTEX, you can create rules that determine whether and how the discount is applied, depending on the purchase context. You can restrict a promotion to product lists, customer lists, zip code ranges, a minimum cart value, and other conditions.\n\nAfter you create a promotion, you can schedule it, enable or disable it, search and filter it, and archive it.\n\nThis module includes the following sections:\n\n- [Promotions](#promotions)\n- [Campaign audiences](#campaign-audiences)\n- [Coupons](#coupons)\n- [Taxes](#taxes)\n\n## Promotions\n\n![promoções.en](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/promotions-and-taxes/overview-pricing-module_2.png)\n\nIn this section, you create the discounts your store offers to customers based on specific criteria. You can also view, filter, search, and archive promotions.\n\nDepending on your store configuration, there is a limit to how many promotions can be enabled at the same time. To check the current limit, see [Coupon, fee, and promotion limits](/en/docs/tutorials/what-is-the-maximum-limit-of-promotions).\n\nLearn how to manage promotions in [Promotions](/en/docs/tutorials/promotion-list-beta) and [Creating promotions](/en/docs/tutorials/creating-promotions). The promotion types you can create include:\n\n- [Regular promotion](/en/docs/tutorials/regular-promotion)\n- [Buy Together](/en/docs/tutorials/buy-together)\n- [More for Less](/en/docs/tutorials/creating-a-more-for-less-promotion)\n- [Progressive Discount](/en/docs/tutorials/progressive-discount)\n- [Buy One Get One](/en/docs/tutorials/buy-one-get-one)\n- [Campaign promotion](/en/docs/tutorials/campaign-promotion)\n\n## Campaign audiences\n\n![campanha-en](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/promotions-and-taxes/overview-pricing-module_1.png)\n\nA campaign audience defines the target audience for a benefit. You create customer segments based on criteria; customers who meet those criteria become eligible for that campaign audience and for one or more associated [campaign promotions](/en/docs/tutorials/campaign-promotion).\n\nLearn how to create a campaign audience in [Creating a campaign audience](/en/docs/tutorials/creating-a-campaign-audience).\n\n## Coupons\n\n![cupons.en](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/promotions-and-taxes/overview-pricing-module_3.png)\n\nIn this section, you create coupons that can be associated with promotions. You can also search for and archive coupons.\n\nLearn more in [Promotional coupons](/en/docs/tutorials/coupons-beta) and [Creating a coupon](/en/docs/tutorials/creating-a-coupon-beta).\n\n## Taxes\n\n![taxas.en](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/tutorials/promotions-and-taxes/overview-pricing-module_4.png)\n\nIn this section, you define the taxes that apply to your products. A tax is an additional percentage added to the product price. You can also filter, search, and archive taxes.\n\nLearn more in [Taxes](/en/docs/tutorials/creating-surchargestaxes)."}