{"section":"tutorials","requestedLocale":"en","requestedSlug":"promotions-overview","locale":"en","slug":"promotions-overview","path":"docs/en/tutorials/promotions-and-taxes/promotions/promotions-overview.md","branch":"main","content":"A promotion is a discount granted to the customer on one or more products in the cart or on the shipping cost, or even a gift. On VTEX, the retailer can create a series of rules that, depending on the context of the purchase, will determine if and how the discount will be applied. \n\nIn the **Promotions** menu of your redesigned Admin you can set up a promotion restricted to certain product lists, customer lists, zip code ranges, minimum cart value, and more.\n\nCheck out the menu’s different sections and pages below.\n\n## Promotions\n\nIn this section you will be able to create promotions, campaign audience, gift cards, and taxes.  This section includes the following page already in the new design:\n\n- [Promotions](/en/docs/tutorials/promotion-list-beta): discounts offered to customers based on specific criteria.   \n\nSoon to be included in the redesigned Admin:\n\n- [Campaign audience](/en/docs/tutorials/creating-a-campaign-audience): definitions of target audience that can be used as a promotion criterion.   \n- [Gift cards](/en/docs/tutorials/gift-card): considered a payment method on the VTEX platform.   \n- [Tax](/en/docs/tutorials/creating-surchargestaxes): an additional percentage added to the price of the product, aiming to increase the value."}