{"section":"announcements","requestedLocale":"en","requestedSlug":"2026-07-01-new-roas-calculation-methodology-for-sponsored-products","locale":"en","slug":"2026-07-01-new-roas-calculation-methodology-for-sponsored-products","path":"docs/en/announcements/2026/july/2026-07-01-new-roas-calculation-methodology-for-sponsored-products.md","branch":"main","content":"Starting July 1, 2026, the **ROAS** calculation displayed for **sponsored product** campaigns in **VTEX Ads** will take into account conversions by click and by view, aligning with the methodology already applied to other offer formats. On the same date, dashboards will display the consolidated **conversion rate**, with the click breakdown available as a complementary metric.\n\n## What has changed?\n\nBefore this update, the ROAS of **sponsored product** campaigns considered only conversions generated by click. Now, the calculation will also include conversions attributed to users who viewed the offer without clicking. For view interactions in **sponsored products**, the attribution window is 1 day.\n\nThe consolidated ROAS formula remains the same: attributed revenue (click and view) divided by total cost. The change only affects the numerator for sponsored products, which now includes revenue from views.\n\nOther changes for advertisers and publishers:\n\n- The ROAS value shown by default on dashboards for campaigns, offers, advertisers, and publishers will be the consolidated value for all formats.\n- The **ROAS click** column will be available as an optional metric for users with admin (superAdmin) permissions to allow them to track the source of results and make comparisons with previous periods. This column won't display data prior to March 25, 2026.\n- Data before July 1, 2026 will keep the original calculation, and reports will indicate the cutoff date for the change to avoid invalid comparisons between periods.\n- The methodology for banners, videos, and **sponsored brands** remains the same.\n\n> ⚠️ The ROAS reported for sponsored products tends to be higher after this change. The increase reflects a more complete measurement of return generated by offers, not an improvement in campaign performance.\n\n## Adjustment in conversion rate\n\nAlso starting July 1, 2026, dashboards will display the consolidated **conversion rate** by default for all formats, using views as the denominator to maintain consistency across offer types. The **conversion rate by click** will be available as a complementary metric, with tooltips explaining each calculation.\n\n## Why did we make this change?\n\nThe standardization eliminates methodological inconsistency between formats within the same platform and offers advertisers a more complete view of the real return on media investment, since some conversions generated by sponsored products occur after the offer is viewed without a direct click.\n\n## What needs to be done?\n\nNo action is required for the changes to take effect. We recommend that advertisers and publishers:\n\n- Consider the consolidated ROAS as the main reference starting July 1, 2026.\n- Use the **ROAS click** column (available to users with admin permission) when analyzing the source of results and when comparing campaigns with periods before the change."}