{"section":"announcements","requestedLocale":"en","requestedSlug":"2026-03-06-amazon-price-suggestion","locale":"en","slug":"2026-03-06-amazon-price-suggestion","path":"docs/en/announcements/2026/march/2026-03-06-amazon-price-suggestion.md","branch":"main","content":"We have launched the **Price Suggestion** feature in the integration between VTEX and Amazon to provide greater visibility over the competitiveness of active SKUs and support day-to-day pricing decisions.\n\n## What has changed?\n\nNow, sellers can query suggestion logs for each SKU, including:\n\n- Current price with indication of Buybox win or loss.\n- Current shipping.\n- Price of the Buybox winner (when applicable).\n- Suggested competitive price.\n\nThis centralizes SKU competitiveness diagnosis in a single place, reducing operational effort and accelerating price adjustment decisions.\n\n## What needs to be done?\n\nThe feature is already active for all clients connected to Amazon and doesn't require additional activation. To activate the feature, go to **Marketplace > Amazon > Preferences > Smart Pricing**.\n\nFor detailed instructions, see the tutorial [Price suggestions in the Amazon integration](/en/docs/tutorials/sugestao-de-precos-amazon).\n\n## Feedback and questions\n\nWe want to improve this feature based on real usage. If you have comments or improvement suggestions, please respond to the [Amazon Price Suggestion](https://forms.gle/qeJCXqGGtcNmRyx2A) form (Portuguese)."}