{"section":"announcements","requestedLocale":"en","requestedSlug":"2025-03-17-content-style-guide-your-go-to-content-creation-resource-for-vtex-products","locale":"en","slug":"2025-03-17-content-style-guide-your-go-to-content-creation-resource-for-vtex-products","path":"docs/en/announcements/2025/march/2025-03-17-content-style-guide-your-go-to-content-creation-resource-for-vtex-products.md","branch":"main","content":"In ecommerce, written content is more than words. It’s a crucial part of the customer experience. From product descriptions and help articles to interface labels, well-crafted product content helps merchants connect with customers, build trust, and drive sales. For everyone in the VTEX ecosystem — including employees, and partners — creating clear, consistent, and user-friendly content is key to unlocking the full potential of VTEX products.\n\nTo ensure a seamless experience for everyone, we’re introducing the new [Content Style Guide](https://contentguide.vtex.com/en): A portal designed to guide people while contributing to the VTEX ecosystem with product written content. Whether building apps, writing documentation, or collaborating on projects, this guide is your go-to resource for creating content.\n\n![Content Style Guide EN](https://cdn.statically.io/gh/vtexdocs/help-center-content/refs/heads/main/docs/en/announcements/2025/march/2025-03-17-content-style-guide-your-go-to-content-creation-resource-for-vtex-products_1.gif)\n\n## What is the Content Style Guide?\n\nThe **Content Style Guide** provides writing and formatting guidelines that align with VTEX standards and client expectations. It covers the following topics:\n\n- [Guides](https://contentguide.vtex.com/en/docs/guides): Learn the core principles of VTEX product content creation, including tone of voice, inclusive language, and naming conventions.\n\n- [Grammar](https://contentguide.vtex.com/en/docs/grammar): Understand the grammatical standards that apply to all content types.\n\n- [Formatting](https://contentguide.vtex.com/en/docs/formatting): Apply essential formatting rules for product content.\n\n- [Interface Copy](https://contentguide.vtex.com/en/docs/user-interfaces): Write strings for consistent interface elements that enhance usability.\n\n- [Documentation](https://contentguide.vtex.com/en/docs/documentation): Create clear, practical help articles and developer guides that communicate knowledge effectively.\n\n- [Glossary](LINK): Apply terms already being used and translated across all VTEX products.\n\n## Why did we create this portal?\n\nWith the **Content Style Guide**, we want to ensure that all content created for VTEX products meets the highest standards of quality and consistency. By aligning our content with clients goals and expectations, we aim to:\n\n- Provide a single source of truth for product content.\n- Deliver clear, consistent, and user-friendly content.\n- Ensure product content reflects VTEX’s values and voice.\n\nWhether you’re writing documentation, designing user interfaces, or collaborating on VTEX projects, the Content Style Guide is here to assist you. Visit the [Content Style Guide](https://contentguide.vtex.com/en) portal to explore the resources and start creating product content that aligns with VTEX standards."}